b'Finishing TechnologyPrimerA quality primer is the first step to ensuring that the paint color you select beautifully expresses a homes true character nowand for years to come. Our distinctive primer is climate-tested and engineered to enhance the performance of paint on James Hardie fiber cement siding products. It helps to provide consistent, long-lasting paint adhesion, even in the most demanding conditions. ColorPlus TechnologyOur advanced ColorPlus Technology finishes deliver the ultimate in aesthetics and performance. Our products arent simply painted at the factory. Our proprietary coatings are baked onto the board, creating a vibrant, consistent finish that performs better, lasts longer and looks brighter on your homes.Exceptional finish adhesionOur proprietary coating is engineered for exceptional adhesion to our substrate andapplied to the surface, edges and featuresfor durable performance.Superior color retention Finish is cured onto boards for a stronger bond, which allows for exceptional resistance to cracking, peeling and chipping.Superior UV resistanceColorPlus Technology finishes retain vibrancy longer when compared to vinyl siding and typical field paintson other siding products.8'